"With HHW's revolutionary format, we're better equipped to document this culture as it happens. Readers can depend on us for insight, criticism, and perspective on how hip-hop influences the world," said Valdés. "Our entire team, both business and editorial, is filled with passionate fans that understand the hip-hop lifestyle. Believe me, that's going to make all the difference."
HHW will cover everything from film, TV, music, fashion, sports and celebrity news. And will report weekly events and issues surrounding the hip-hop community, right as they happen.
"This is a great day for our team up at Hip Hop Weekly and for hip-hop as a whole," said Ray Benzino, Chief Brand Executive of Hip Hop Global Media, the holding company that is backing the launch of Hip Hop Weekly. "I want the readers to know that they can expect something incredible. It only makes sense, considering that between myself, Dave, Mimi, Wendy and Star, the years of experience we have -- stretching from the street side to the corporate side to magazines to radio to TV -- is incomparable. We will continue to give the people what they desire, and that's the realness, which they will now be able to get every week in our new magazine."
"Hip-hop culture and its celebrities are making news every day, so there is a need for a magazine that can keep up with the much faster pace of news and information flow in the multi-media, internet-driven world that we are living in today. Hip Hop Weekly's innovative format coincides with the evolving nature of advertising, which is rapidly moving toward a quicker, constantly changing, and more creative approach. Hip Hop Weekly is simply a more timely and more engaging way to serve today's hip-hop consumer," added Mays.
Hip Hop Weekly's first issue hits newsstands October 16.
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