News: DMX Enters The Hip-Hop Fashion Industry
A rapper and actor, DMX is adding one more occupation into his career resume, fashion designer. The man, who is well known more because of his legal troubles than his music work, is preparing to launch his DMX Authentic and Earl Simmons Signature Collection clothing lines, an effort that promotes "real clothing for real people," according to a source from DMX's design team.
Earl Simmons forges ahead into the fashion industry with further developments of DMX Authentic and Earl Simmons Signature Collection. The bad boy rapper, historically known for his aggressive, hard-edge lyrics and rapping style, now transfers that energy into fashion. For years, DMX has been known to wear classic rugged tough clothing with a "no mess, no fuss" attitude.
Simmons has cleverly organized a team of highly-experienced dynamic designers, graphic artists and merchandisers to create, execute, and distribute the collections.
The team's design objective is to create high quality, durable and rugged contemporary high fashions with sewn-in and embellished innovative design details that accommodate various lifestyles, interests, and activities. The design approach is to create pieces that are easily identifiable as either from DMX Authentic or the Earl Simmons Signature Collection through the look and feel of the garment, undeniable high-quality fabrics, and craftsmanship that goes into making the product.
The product, according to a press release, will be "edgy, gritty graphic t-shirts" for those looking for tough, durable quality clothing with contemporary style. The company says the line will go after the niche of the young, aggressive, and hip market looking for clothing to match their lifestyle. They, furthermore, say they use such high-quality fabrics with state of the art graphic treatments and designs that reflect what people want in contemporary clothing today.
DMX, reportedly, handpicked a team to interpret his vision and the fruits are DMX Authentic, which offers basic pieces, and the Earl Simmons Signature Collection which offers higher-end specialty pieces. The collections will be available for public purchase on February 9, 2007. For more information about the preview collections, contact Romar Studios, Inc.
The "DMX Fashion Team" realized through meeting with and getting to know X that his vision denoted an untapped genius that captures a market niche, and a philosophy which focuses on quality "clothes made the way they used to be made." Simmons wants to create fashion that makes a statement, and serves a purpose; clothes that consumers will identify with as real clothing, non-pretentious, durable, and long-lasting. The collections have a wide array of price points with the understanding that people work hard for their money and value is very important. The pieces in the collections are timeless and they can be worn with future seasons of DMX Collections.
The DMX styling consists of fashionable rugged and durable merchandise that can be worn in the streets and in the clubs. Using the latest fashion innovation in terms of fabrics, graphics, and design embellishments in the fashion industry, DMX Style mixes it up a bit by combining knits and woven to create a hard-edge look and feel. The DMX Collections niche will speak to or cater to fans and consumers who participate in or have a passion for various sports such as: extreme sports or X games (bikes, skateboards, wrestling, etc.), motor sports (boats, bikes, quads, hot rods, autos), racing, and outdoor sporting games (paint-guns, hunting, etc.) Plans are underway for two other niche collections to debut fall 2008.
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