News: Hip Hop Summit Action Network duo to help fight global hunger.

Hip-Hop Summit Action Network chairman Russell Simmons and HSAN president/CEO Dr. Benjamin Chavis were to be inducted Tuesday as CISRI-ISP Permanent Observer Missionaries to the United Nations Goodwill Ambassadors program.

CISRI-ISP is a new campaign that promotes awareness of extreme hunger and malnutrition in various countries around the world. The organization, through its Hip Hop 4 Peace Program, uses hip hop to draw attention to the issue, as well as war, poverty and HIV/AIDS.

"The underlying goal of the Hip-Hop Summit Action Network is to end poverty and ignorance," Simmons said. "We're going to help save lives. We will not be silenced in the face of the awful fact that more than 40,000 people die every day from malnutrition and poverty. That is unacceptable to the hip hop community."

Chavis views the new role as a way to broaden HSAN's domestic and global reach.

"Hip-Hop culture is global and, as we strive to take back responsibility, the life saving issues of ending poverty and malnutrition are most urgent," said Chavis. "Our job is to wake more people up to this reality. Being a Goodwill Ambassador is not just ceremonial. We're rolling up our sleeves and look forward to working with the United Nations on these issues."

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