"We thought it would be a good transition to continue to grow the brand," Rick Edwards, Makaveli Branded's VP of Marketing, told BallerStatus.com. "Obviously, footwear is a very important aspect in the marketplace, and we just felt it was the right time and avenue to continue Pac's legacy."
The new sneaker line is made of up six different shoe designs made of shiny and dull leather, equipped with Pac's face printed in various spots on each shoe. The upscale dress shoe collection features 10 different styles.
The shoes' prices range from $39.99 to $59.99 and are available nationwide in specialty shoe stores, including Against All Odds.
"Our concept is to provide kids with an affordable quality shoe," explained Edwards.
To celebrate the release of the footwear line and the 10th anniversary of Tupac's death, Makaveli Branded are throwing launch events throughout the U.S. They've already thrown successful events in Los Angeles and San Francisco, and plan to continue in key cities such as Miami, New York, Houston and Atlanta.
To compliment the launch events, they have also put together 10 year anniversary mixtapes with DJs such as DJ Chuck T, Dow Jones, DJ Fatal and OG Ron C, among others. The tapes will feature Pac remixes, blends and exclusives, as well as music from Makaveli Branded sponsored artists, Roccett and Romey.
In addition, the company is gearing up the Tupac Legacy tour, which is slated to kick-off in January of 2007. The tour will stop in 30 different cities, and feature performances by artists close to Pac, as well as others featured in their national ad campaigns.
"The brand is just gonna continue to expand," adds Edwards. "We just hope to continue to brand into more categories and continue to grow from a retail and company perspective."
Shoe from Makaveli Branded sneaker line; Photo: Makaveli Branded
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