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News: Rapper Consequence: Doin' Time

Rapper Consequence: Doin' Time
Consequence (born Dexter Raymond Mills, Jr.) is an American hip hop artist from Queens, NY, he is most notable for appearing frequently on A Tribe Called Quest's Beats, Rhymes and Life, and has recently re-emerged on a series of tracks with Kanye West, as well as featuring on the song "Spaceship" off West's The College Dropout, he is signed to Kanye West's GOOD Music record label. Kanye West and Consequence recorded tracks together and those tracks were put on Kanye West's demo tapes.

CONSEQUENCE first hit the musical scene way back in 1996, when he appeared on A TRIBE CALLED QUEST's Beats, Rhymes and Life.

Since then, rap phenom KANYE WEST took him under his wing, asking him to appear on his smash album, College Dropout. Kanye co-executive produced Day Job, and the album is being released on Kanye's label, G.O.O.D.

On Day Job's opening track, Consequence details the struggle faced by a rapper coming up in the hip-hop world. Kanye steps in on the banging tune "The Good, the Bad, The Ugly" to add some tasty rhymes of his own.

"Feel this Way" features the soulful crooning of Grammy Award-winner JOHN LEGEND. "Callin' Me" is a solid tune powered by a grimy beat and hyped-up party rhymes.

Other hot tracks include "Grammy Family," with its ominous tone, and "Don't Forget 'Em," a laidback tune with a smooth flow.

Don't Quit Your Day Job debuted at #1 on Billboard's New Artist chart, but the album only sold 7,490 units its first week in stores.

"It ain't really about being cocky or confident," Consequence told "It's just that I believe. I grew up off Hip-Hop, so I know what I put out. I wouldn't even make a statement like that if I didn't really believe in my heart, that this album wasn't contrary to the statement 'Hip-Hop is Dead,' given my legacy of where I come from."

Consequence admitted that he may face an obstacle with a younger generation of Hip-Hop fans, who may not be familiar with his body of work, which started with appearances on A Tribe Called Quest's 1996 release Beats, Rhymes & Life.

"The kind Hip-Hop that I do now is the rarity," Consequence said. "This project and the music that's on there and the type of Hip-Hop that it represents, means this much to me. Because if I let this die, then essentially, everything that I grew up on is dead, that's what you're trying to tell me. And I don't believe that."

In addition to the widespread press surrounding his first week sales, Consequence believes that potential fans may be dismayed from purchasing the album because of it's low-profile arrival.

He attributes the lack of a large scale marketing campaign to his decision to release this project through Red Distribution, a Sony-BMG owned independent record distributor.

"I put the record out through the vehicle of Red because I was hoping that with all the things that I had done, I could come out 10,000 the first week," Consequence said. "I came close. I didn't know when I was gonna have the option to utilize the promotional engine of Sony. And that's why I chose to go this route, because I felt it was that important to get the music out, to get the message out. A lot of people wouldn't even have gambled with their reputation like that."

Up next for Consequence is the release of Don't Quit Your Day Job's second single, "Don't Forget 'Em," which was produced by Kanye West.

Consequence is also planning the 20-day "Job Experienced Tour" in support of the album.

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