News: Rappers Flock to Brand Stiff Drinks
Foxy Brown, DJ Clue and Ja Rule are among the talent teaming with the company Straight Up Brands to produce their own brand of alcoholic beverages.
According to Allhiphop.com, the three-year-old company will produce five branded products that are developed by various celebrities along with leading vineyards, master blenders and world-class distillers.
The new brands include a sparkling wine (Black Rose) produced with Foxy Brown and Jay-Z; a vodka (Storm) produced with DJ Clue; a Long Island iced tea (Gravity Blue) produced with Don "Magic" Juan and a Mohito (MoMo) produced with Ja Rule.
The celebs were reportedly involved in every aspect of their product, including the selection of ingredients, valor, name and glass packaging. The spirits will be available in 17 different states via 10 distributors, including Southern Wine and Spirits, Opici and Stoller.
The three-year old company, headed by CEO David McCallen and President Vincent Viola, will begin producing the new brands with additional celebrity endorsements prior to the end of 2006 and throughout the following year.
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